Program Structure @ CEL™

Core Subject Areas/ Program Design

Module

Content

Capability Development

Business Development

1
Intro

Course overview Framing the challenge of corporate entrepreneurship within and outside the existing corporate structure

2

From idea to opportunity Qualifying ideas

Opportunity search Opportunity evaluation

Select one opportunity

3

From opportunity to experiment Initial testing of opportunities

Technology experiments Market experiments

Initial opportunity Experiments

4

From experiment to venture Formalizing the venture

Business planning, venture organization

Business proposal

5

Personal entrepreneurial leadership Personal skills and development needs

6

From venture to business Growing the business

Business busting Organizational busting

Business acceleration strategy

7a

Financials for the internal venture Introduction to financials

7b

From business to core business Making the business profitable

Business optimization Organizational optimization

Core business visualization

8

Business Milestone Plan competition Presentation of business plans, awards and outline of key execution factors

Business plan