Corporations generally acknowledge that consistently increasing revenues and earnings requires more than M&A, cost-cutting and creative price increases. At some stage, these options will certainly show diminishing returns and will eventually evaporate. New initiatives, which leverage new ideas and explore different territory, can dramatically increase customer value and help corporations to develop new businesses. We label such efforts corporate entrepreneurship initiatives. In short, companies must create sustainable, systematic processes for New Business Creation. What is your corporation’s return on investment in New Business Creation?

Press

• 18 Juli 2008 Børsen: DTU og Stanford i samarbejde om iværksætterånd