LICG Program Objectives
The objective of the program is to assist corporate executives in organizing corporate entrepreneurship initiatives with a focus on value capture by providing and applying a mindset, processes and tools in a corporate-centered action-learning format:
Key 1: Understand the nature of New Business Creation (NBC) and how Managing NBC differs from managing core business
Key 2: Recognize the difference between venture exploration and business implementation
Key 3: Focus on value capture at all stages of venture development
Key 4: Develop a solution to a specific Leadership Challenge
The key benefit of the program will be an improved capacity and capability to support the creation of new businesses at a corporate level. This benefit should translate into:
- higher value capture at all stages and for all projects
- lower cash-burn on less promising projects
- value capture from no-go projects
Program Design and Overview
Stanford and DTU Business, through the LICG program, offer an opportunity to join an action learning process focused on the mindsets, capabilities and tools necessary for successful corporate entrepreneurship, and to provide an opportunity to apply these to the key innovation challenges of the corporations participating. The program focuses on corporate or divisional level entrepreneurial leadership processes and organization. The program brings together core teams of 3-4 people from 4-6 corporations that participate in 3 modules.
Module 1: Discover the value of true entrepreneurial thinking. Module 1 takes place in Denmark and is designed to identify one key executive New Business Creation challenge that will be brought to the weeklong Module 2 session at Stanford.
Module 2: Design effective and efficient corporate entrepreneurship initiatives. An intensive, action-learning program at Stanford University in California provides the program’s participants with the tools necessary for effective and efficient corporate entrepreneurship that they can apply to develop their own corporate entrepreneurship proposal Each day of Module 2 focuses on:
- Opportunity Development
- Business Implementation
- Shaping success
Module 3: Lead execution and capture value. Back in Denmark, Module 3 focuses on how to build and sustain a corporate capacity for New Business Creation and includes the participating team’s final presentation of their corporate entrepreneurship proposal.