The MMT Program
The MMT program comprehensively addresses topics that are required for managing a company and a business area. The MMT program gives precedence to innovation and value creation — and the challenges facing an innovative manager — over administration and management skills. This makes MMT unique in the world of Executive MBA Programs.
The MMT program gives top priority to:
- strategy and business creation
- leadership and organizational innovation
- personal leadership qualities
Other themes like operations management, service management, marketing and internationalization are also included, focusing aspects of innovation, such as in-company efficiency, engineering and the renewing of services and customer relations. The curriculum also includes such standard MBA subjects as Innovation Economics and ERP, as well as instruction in quantitative and qualitative methods.
As part of the internationalization theme, the program includes a study tour to a region heavily affected by globalization processes and of great interest to Danish trade and industry. During this study tour the international consultancy project is carried out for a company in the region concerned. The project might deal with offshoring or outsourcing production or service to a foreign culture, for instance.
The scope of the international consultancy project gives a coherent understanding of the manager’s role in such processes and outfits the participant with the specific methods and tools necessary for handling both the daily routines and the strategic planning of the company’s future.
Main Themes of the MMT Program
The innovation theme explores how values and new business are created within a company. It covers the entire process from idea creation right through to a product/service launch in the marketplace. The innovation theme illumniates key areas in new business creation such as the creative process, the generation of new ideas, technology management, adoption patterns, market research, incremental vs. radical innovation, the elements of a business plan, learning plans, risk assessment, practical implementation and a series of organizational considerations and procedures. A number of practical case studies are used in which the participants discuss the various models in through the lense of their own experiences.
New Business Creation
The New Business Creation theme focuses on how value creation is organized in an international business context. It focuses on learning how to evaluate and enhance a company’s competitive potential. This evaluation is based on internal and external parameters and opportunities, with an emphasis on technological criteria. The strategy section focuses on creating business in the company’s various fields of activity. Tools and methods for assessing the need for and the scope and type of new initiatives are evaluated. Learning to distinguish and understand the relative value between doing things better and doing them differently is central to the concept of strategic innovation.
Leadership and Organizational Innovation
This theme delves into the important disciplines of leadership and organizational innovation. Both are esential for managers charged with implementing fundamental changes in a company’s products, services, processes or organizational practices. The participants are given a number of tools for systematically designing and implementing technological and organizational changes. Through the wide array of concepts and methods introduced in this theme participants acquire the ability to maintain a broad perspective and use several possible approaches to achieve the innovation goals of their companies. Through the company related project, participants get the opportunity to apply these concepts and methods in practice on actual problems.
Personal leadership qualities are essential for a manager to successfully employ the technical and business tools and to use the company’s human resources optimally. A group of business psychologists affiliated with the MMT program discuss topics such as managerial skills, the manager as a change agent, group processes, team development and conflict mediation. Organized in groups, the participants work on their personal leadership skills throughout the program. A personal profile is set up for each participant, and a plan for future action and improvement is prepared in consultation with a business psychologist.