Strategy
This module imparts insight into a company’s competitive situation, resources and expertise; the possibilities inherent in forming networks and alliances, and, not least, new IT-based structures as a prerequisite for a company’s business development. With particular emphasis on the corporate-sector and business-area level, the module examines concepts, methods and applications relating to the strategy process, Finally, the module addresses the need for strategic innovation within a company.
Marketing
The marketing module gives participants an understanding of the crucial role of marketing in a successful company. The module provides insight into the most commonly used methods and tools for implementing a company’s overall marketing effort. The module includes market segmentation, positioning the company’s products and services in consumer awareness, a review of marketing tools and the preparation of a marketing plan.
Innovation
This module imparts an understanding of innovation as a central task of corporate management. Building on innovation theory models and concepts together with examples from corporate practice, the participant will be introduced to various innovation management tasks. It is the objective of this module (1) to engender a basic understanding of innovation tasks, (2) to equip the participant to design and manage the innovation process within a company, and (3) to enable the participant to launch and develop new business building activities. The course covers technology management and innovation strategy, open innovation issues, design and implementation of the innovation process, and commercialisation of innovation. Specific attention is paid to the management of radical innovation. A number of cases are included in the module to illustrate innovation process elements and managerial challenges facing large and medium-sized companies.
Service & Operations Management
This module illustrates the importance of Operations and Process Management. In the module, Operations will not be regarded as a function, but as the recurring, everyday processes permeating all departments within an organisation. The module focuses on the topics of Operations Strategy, Process Management, Service Management and Lean Management, and in each instance how to improve the present situation and support the company's ability to maintain competitiveness to the greatest extent.
Personal Leadership
This module teaches participants the relevant methods for identifying, analysing and developing their own leadership style and leadership skills and to present behavioural tools and techniques for conflict management, presentation and negotiation. Participants develop a Personal Plan of Action as the basis for an ongoing coaching, under the guidance of DTU Business' team of business psychologists.
Strategic Problem Solving
This module imparts insight into a company’s competitive situation, resources and expertise; the possibilities inherent in forming networks and alliances, and, not least, new IT-based structures as a prerequisite for a company’s business development. With particular emphasis at the corporate-sector and business-area level, the module examines concepts, methods and applications relating to the strategy process, Finally, the module addresses the need for strategic innovation within a company.
Innovation Economics
This module enables the participants to understand and react to the company’s economic processes with particular emphasis on innovation. The participants will learn basic concepts of accounting and financial analysis, financial management, reporting and follow-up by means of balancing a scorecard and using more recent tools, such as real options. As an assignment a specific business case will be prepared using practical tools (calculating NPV, etc.).
Leadership & Organizational Innovation
This module trains participants to analyse an organisation in terms of structural and process-related factors. In so doing, the participants will improve their ability to diagnose the prerequisites for implementing changes as well as the obstacles to be faced. The module helps to develop a basic knowledge of how an organisation works. The module examines comprehensive strategic and structural issues and operational and procedural factors. The participants should ultimately be capable of leading major and minor change initiatives, including the capability to serve as an actual agent of change.
Internationalization
This module imparts a basic understanding of the internationalization of labour and corporate internationalization strategies. It focuses on management and the operational aspects of setting up, producing/manufacturing, marketing, providing services and performing operations outside a company's country of origin, e.g. in connection with outsourcing or offshoring. The topic may include selecting business partner(s), negotiating contracts, establishing the company’s values, transferring knowledge and technology, determining an HR strategy and dealing with cultural differences. The module will include the preparation of an international consultancy project targeting a company situated in the region selected for the study tour.
Countries visited during the International Study Tour:
1999: China
2000: China
2001: China
2002: USA
2003: India
2004: Malaysia/Singapore
2005: Malaysia/Singapore
2006: Malaysia/Singapore
2007: Malaysia/Singapore
2008: Malaysia/Thailand
2009: USA — Silicon Valley
2010: Malaysia
Techno-Trends (TT)
This module imparts knowledge about high-tech research and development projects carried out by DTU’s institutes in areas such as nanotechnology, biotechnology, materials technology and Information and Communications Technology (ICT). The participants meet the scientists/ researchers and must determine their project's commercial innovation potential. A number of visits to institutes are also included in this module.
Media, People and Communications
The aim of the course is to give a basic understanding of corporate and personal communication, of media handling, and of crisis planning, as well as an understanding of the layers and complexities of these issues. The course therefore examines the tactical communication skills necessary to handle these topics and train the participant to use the skills obtained. As management and leadership are achieving results through other people, written and oral communication skills are essential to get your message across in a convincing and engaging way. Every company has stories to tell that could be of interest to the employees and to the rest of the world, hence the module includes these aspects. Leaders must also be prepared to handle journalists and media storms, where customers, partners and other stakeholders demand action to save the credibility of the company.
Management of Technology & IPR
This module identifies the unique managerial relationships that apply to companies with many knowledge workers, including specialists and technicians. One of the key issues is that of ownership and reward: what rights do individuals and the company actually have in respect to the implementation of innovative products/services and how can the company approach bonus and incentive systems to promote and sustain innovation? Answering these questions requires the company to determine the make-up of its intellectual capital and how to protect it.
DTU's executive MBA program, MMT, was formally approved by the Danish Ministry of Education in 1997 and accredited by EVA (the education ministry's Evaluation Agency) in 2006.
The MMT program is a member of the Executive MBA Council.