DTU Executive School of Business research focuses on innovation management, corporate entrepreneurship, leadership and global management.
The Project
The Stage-Gate® process consists of a series of stages in which the new product development (NPD) team undertakes the work and intermediate gates where go/no-go decisions are made to carry on with the project (Cooper, 2008). Although such a formalized NPD process contributes to project effectiveness and efficiency, the literature argues that it is not beneficial for the development of highly innovative products. The present research project builds on this view and argues that indeed on the one hand the implementation of formal NPD processes has a negative effect on the innovativeness of new products. On the other hand, the project argues that Stage-Gate increases innovativeness indirectly by increasing decision-making clarity. In addition, it is argued that the negative effect of formal NPD processes on product innovativeness is attenuated by senior management involvement (SMI). For testing the hypotheses data from 1,012 individual respondents within 129 firms have been collected. The analysis takes place at the firm level and controls for common method bias for all suggested casual relationships.
Principal Researchers:
Dr. , Dr. Serge A. Rijsdijk (Erasmus University, Rotterdam School of Management, NL), Dr. Carsten Schultz (TU Berlin, DE).
DTU's executive MBA program, MMT, was formally approved by the Danish Ministry of Education in 1997 and approved by EVA (the education ministry's Evaluation Agency) in 2006.
The MMT program is a member of the Executive MBA Council.
