Global new Service Development

This research project aims at investigating the effect of different dimensions of the behavioral environment (BE) of firms on their new service development performance, focusing those firms, which are operating a global new service development portfolio. The project assesses both the direct performance effects of BE and the performance effect of different management practices, which are nested in firm-specific BE configurations. Analyzed management practices include intensity of formal processes, new service development strategies, global development team characteristics, and IT use. The hypotheses are tested on a data set of new service development practices from over 400 European and North-American firms active on global basis.

Principal researchers: Dr. Elko J. Kleinschmidt (Mc Master University, Canada), Dr. Ulrike de Brentani (Concordia University, Canada), Dr.