Technology and Design Innovativeness

This project aims at developing a more refined understanding of the different facets of new product innovativeness and to relate these innovativeness dimensions to new product success. In particular, design newness as a hitherto unobserved newness dimensions is explored. The research mainly builds upon data from the automotive industry and analyzes new car models introduced to the German car market over the past 30 years.

Principal researchers: Dr. & Dr. Katrin Talke (TU Delft, NL)