Considering an MBA? Try out our open lecture..

Get some insight! You are hereby invited to meet one of our world class faculty members, Stephan Schubert, Adjunct Professor of Strategy at INSEAD. It is a great opportunity to hear about DTU’s Executive MBA, Master in Management of Technology. The theme is Why Change Management Needs to Change

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70 % percent of change initiatives fail. This alarming statement was central to John Kotter’s seminal work of “Leading Change” published in 1996. Twenty years later, after millions of business managers and MBA students have becomes familiar with Kotter’s famous 8 steps process of leading change, little progress has been made. Recent studies by Mc Kinsey & Co the Harvard Business Review, and John Kotter himself consistently show that 70 % of change initiatives still fail. It is now time to acknowledge that change management does not have a problem, rather it is a problem, IT IS TIME TO CHANGE.

Why Change Management Needs to Change

Tuesday February 7, 2017 from 17:00-19:00

DTU Business
Building 421 Entrance C
2800 Lyngby (Directions)

Registration is free of charge, but mandatory.

Welcome & intro to DTU’s Executive MBA, Master in Management of technology

Lecture: Why Change Management Needs to Change by Professor Stephan Schubert

Networking & Refreshments

Please note that places for this free lecture are limited and will be allocated on a first serve basis. Registration is required.

Read more about DTU's eMBA

More About Stephan Schubert
Stephan SchubertStephan is an adjunct Professor of Strategy at INSEAD, faculty member at Ashridge Business School and Visiting Professor at DTU Business. He has a deep interest in strategic issues, ranging from decision-making processes to business modeling, strategic leadership and organisational transformation. He pays particular attention to the role of mental frameworks, biases and hidden agendas in strategy development.

Stephan has worked on client assignments in over 25 countries, from Chile to China, and has gained extensive experience in a wide range of industries.


Tue 07 Feb 17
17:00 - 19:00



DTU Business
Building 421 Entrance C
2800 Kgs. Lyngby (Directions)

20 JUNE 2018