Leading Innovation for Corporate Growth – LICG is a joint program with Stanford University that focuses on the senior management role in supporting and orchestrating corporate entrepreneurship initiatives.
LICG Program Faculty:
Knowledge experts
The program features some of the brightest thinkers in NBC field, several of whom are best-selling authors. They will share key insights and new material that challenge existing corporate thinking and inspire new and radical ideas. Below is a selected list of the invited experts at LICG program:
Geoffrey Moore
Geoffrey Moore is a best selling author and a partner in Mohr Davidow Ventures. His most recent book is Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (Jan 2006). For more information on Dealing with Darwin, visit dealingwithdarwin.com. Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and developing mental models to support this practice. He is currently at work on a new book focusing on the role of business models in the strategy mix.
Hayagreeva Rao
Hayagreeva Rao is the Atholl McBean Professor of Organizational Behavior and Human Resources, and the Morgan Stanley Director of the Center for Leadership Development and Research at Stanford Business School. He has won numerous awards for his research and teaching. He is the author of the recent published book Market Rebels: How Activists Make or Break Radical Innovations, Princeton University Press, 2008.
Raymond Levitt
Raymond Levitt is professor of Civil & Environmental Engineering at Stanford University, and the founder and Academic Director of Stanford’s award-winning Advanced Project Management executive program. He teaches and conducts research on organization design for project-based companies. He co-authored Executing Your Strategy (2008 HBS Press). He has consulted to multiple US Fortune 100 companies and has founded and serves as a director of three software companies based on Stanford’s and others’ research products.
Practitioner experts
In addition to our academic experts, the program also features executives who have organized and led corporate entrepreneurship initiatives, and who are the minds behind some of the most successful innovation practices. Among guest faculty invited to participate are:
Shona Brown, SVP of Business Operations, Google
Shona Brown took on responsibilities for Google's business operations in 2003, following almost a decade of consulting with technology clients for McKinsey and Company. As a partner at McKinsey, she was a leader of the Global Strategy Practice. She is the author of the best-selling Competing on the Edge: Strategy as Structured Chaos, which introduced a new strategic model for competing in volatile markets.
Carl S. Spetzler, CEO and Chairman, Strategic Decisions Group
Specializing in strategy development, business innovation, and strategic change management, Dr. Spetzler has developed creative business strategies for major financial institutions, capital-intensive companies, high-technology manufacturers, and systems businesses. He assists corporate leaders to cope with a lack of explicit strategic alternatives, deal with the complexities of uncertainty and risk over long time horizons, and achieve lasting change. Carl is also a lecturer at the Stanford Graduate School of Business and Program Director for the Stanford Strategic Decision and Risk Management certificate program.
Marissa Mayer, VP, Search Products and User Experience at Google
Marissa Mayer is an expert in artificial intelligence and has previously worked in various research positions. Marissa leads the product management efforts for Google's search products: web search, images, groups, news, Froogle, the Google Toolbar, Google Desktop, Google Labs, and more. She joined Google in 1999 as Google's first female engineer. She has been named one of the 10 tech leaders of the future by Newsweek magazine.
Participant Profile:
- Core team 3-6 people total, including at least 1 management board representative as well as other senior executives from corporate or line management
- Management board involvement: Help to identify the challenge for action learning and support to develop/present the action plan
The core team of participants should hold Senior Management positions in the company, all with core business re–sponsibilities for their group or core division. At least one of the participants should be a member of or report directly to the Executive Management Group. The participants are supposed to maintain responsibilities in the short and long term as promoters of entrepreneurial thinking within the corporation.
Watch: Jørgen Mads Clausen, Owner Danfoss discusses the benefits of the LICG program
Company Profile:
- This program is available by invitation only. We have sought to connect with leading companies interested in corporate entrepreneurship and New Business Creation, and from a variety of different fields. Among those are many corporations already participating in the CEL™ program, but this is not a requirement for program participation.
Project Profile:
- The LICG program focuses on developing a project on a New Business Creation leadership challenge to be implemented after the conclusion of the program. Typically, the project will be rooted in company experiences with new initiatives related to Corporate Entrepreneurship activities.
