Managing for Growth is a intensive 4-month executive program aimed at giving you the skills and frameworks across management disciplines needed to create profitable growth. By using experienced international faculty through action learning, the program provides you with the tools you need.
Module 1: Understanding the Industry and Plotting the Strategy
In the module you learn to understand the forces that make up an industry, how to
position a company versus its competitors, how strategy is developed and how to identify
avenues for profi table growth.
Module 2: Turning Innovation into your
You will learn how to make innovation more than a buzz-word by combining the art and
the science of innovation. You learn how to incorporate both the voice of the customer
and the voice of the company and how to give customers what they don’t know how to
Module 3: Driving Profits through
By developing the frameworks and skills to diagnose customer and corporate buying
needs, you learn to spot the opportunities for creating more value for your customer and
learn to create coherent business models and marketing plans.
Rethinking the Mechanics
Module 4: Financial Analytics and
Learning the essentials of fi nance will give you an in-depth understanding of company
balance, income and cash-flow and the economic component of projects and investment
decisions. You will learn the tools and language needed to understand and influence the
financial decisions important for your job.
Module 5: Improving Productivity and Quality
In this module you will learn how to translate corporate strategy into operations strategy
and why this is relevant whether you are a sales, support, R&D or production manager.
You will then learn how to improve day-to-day processes in your unit based on your operations
Executing for Results
Module 6: Growth is not a Solo Ride: Getting
In this module you learn to understand the reasons why behavioral change is so difficult.
You learn to differentiate between your managerial role as a promoter of stability and
your role as an initiator of change. With an appreciation of the complexity and ambiguity
involved in change, you will gain insight into the potential of the positive perspective and
strategies of co-creating change.
Module 7: Getting the Message Across
Being effective as a decision maker is about making good decisions as well as getting
your message across to your employees, peers and superiors. You will learn how to build
a compelling argument and how to improve your communication skills.